Weekend Video: Martinez Cigars

16 Sep

If you make your product in the same space that you sell your product, your customers can see the attention and care that goes into your goods.  This can create a real community, and this is what is happening at Martinez Cigars in New York City, where they have been hand-rolling cigars since the 70’s.  Their customers love the cigars, and they love coming into the shop.

This video is created by the same group that made the Cut Brooklyn video.  I do not smoke, but watching this video gave me a new appreciation for the art of rolling cigars.  These guys do it so gracefully and make it look so easy.  Beautiful.

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